
BIOGRAPHY
John Ratcliff CBE is a distinguished figure in both British business and entertainment philanthropy. After stepping into his family’s transport enterprise, he transformed it into a household name by pioneering accessible vehicle tail-lifts and home mobility solutions, solidifying a reputation built on innovation and care for those with mobility challenges
But service has always been at the heart of his journey. Over many years, he has volunteered with Variety Great Britain, serving as its Chief Barker and using his influence to uplift children facing adversity. His dedication to both charity and industry was formally honoured in 2018 when he received the Carmen’s Company Lifetime Achievement Award for “a lifetime of outstanding commitment to the industry and to charity… through Variety Club and Water Rats…”.
John’s connection with the Grand Order of Water Rats runs deep. He holds the title of Companion Water Rat, standing alongside fellow members of the Rat family as someone who embodies its traditions of entertainment, fellowship, and charity. This companion role underscores his unwavering support for the Order and its mission, even if he isn't one of the performing entertainers typically associated with its ranks.
A career defined not by performance but by purpose, John Ratcliff CBE merges business acumen and social conscience. His presence enriches the Water Rats’ collective spirit, bringing integrity, empathy, and steadfast dedication to every event and cause he touches.
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